Senior Business Analyst · Calgary

Where business meets tech.

I turn complex business needs into clear requirements that development teams can build — and stay with the team from the first workshop to user acceptance testing.

13+years in business analysis
1,000+user stories written
95%fewer UAT defects
125public authorities onboarded
Elena Moga, Senior Business Analyst

About

The translator between the business and the build.

I'm a Senior Business Analyst with more than 13 years of experience in business analysis, across insurance, public-sector HR systems, IT managed services and e-commerce. I started my career as a software engineer, so I speak both languages.

Most recently, at Optiom, I led more than 200 requirements sessions across departments, wrote over 1,000 user stories and 100+ wireframes, and helped cut UAT defects by 95%. Before that, I helped roll out an HR management system to 125 public authorities in Moldova.

I work in Agile/Scrum teams with Azure DevOps, Jira and Confluence, and I'm at my best where business goals and technical constraints meet — asking the questions others skip and keeping everyone aligned on what to build first.

Based in Calgary, Alberta. Open to Business Analyst and Product Owner roles — hybrid or remote. Speaks English and Romanian. Download my CV (PDF).

What I bring

Nine strengths, one goal: build the right thing.

01

Bridging business and tech

Translating business goals into requirements that developers, testers and stakeholders all understand the same way.

Delivered BRDs and functional specifications with traceability across business and IT teams through the whole SDLC.

02

Requirements that hold up

Interviews and workshops turned into user stories, acceptance criteria and clear specifications.

1,000+ user stories and 100+ wireframes, with impact analysis for every change — UAT defects down 95%.

03

Problem framing

Finding the real need and challenging assumptions before anyone builds the wrong thing.

Ran market research to choose an e-commerce solution that fit the client's scalability, cost and business needs.

04

Process and systems thinking

Mapping how work flows today and designing how it should flow tomorrow.

Mapped current-state and designed future-state processes using enterprise architecture principles.

05

Stakeholder communication

Plain-language explanations, negotiated priorities and people who stay aligned from kickoff to launch.

Worked with stakeholders across Romania and North Macedonia; trained 170+ end users.

06

Technical and data literacy

A software engineering background, so conversations with developers start on common ground.

Tested REST APIs in Postman and built 30+ reports in IBM Cognos Analytics.

07

Prioritization and scope control

Deciding what to build first and what to cut, reducing rework and costly change requests.

Owned a prioritized product backlog in Jira and Confluence as Business Analyst and Scrum Master.

08

Delivery support

Test plans, UAT, training and change management, so the solution is actually adopted.

Guided implementation across 125 public authorities and 1,000+ user accounts.

09

Fast domain learning

Getting productive quickly in a new domain and a new team.

Insurance, public-sector HR, IT managed services and e-commerce — in Canada and Moldova.

Skills and tools

The toolkit.

Business analysis

  • Requirements gathering
  • User stories
  • Acceptance criteria
  • BRDs
  • Functional specifications
  • Impact analysis
  • Stakeholder management
  • Design thinking

Process, data and testing

  • Business process design
  • Current / future state
  • UML
  • Wireframes
  • Data migration
  • REST APIs
  • Postman
  • UAT
  • IBM Cognos

Delivery and tools

  • Agile
  • Scrum
  • Waterfall
  • Backlog refinement
  • Azure DevOps
  • Jira
  • Confluence
  • Change management

Certification: Leadership Fundamentals — University of Alberta (2024).

Experience

Where I've done it.

  1. 2021 – 2025

    Business Analyst

    Optiom Inc. · Calgary (remote)

    Requirements, process design, UAT, a third-party payment integration and a data migration across Claims, CRM, Seller Management and Policy Administration platforms.

  2. 2021

    Business Analyst (freelance)

    Upwork

    High-level requirements and market research to select an e-commerce solution.

  3. 2019 – 2020

    Business Analyst / Scrum Master

    Ingenio Solutions · Calgary

    Introduced Scrum, ran sprints and ceremonies, and managed a prioritized backlog in Jira and Confluence.

  4. 2018 – 2019

    Business Analyst

    Rodac Info · Chișinău

    Designed the Datto–ConnectWise integration, improving operational efficiency by more than 60%.

  5. 2017

    Business Analyst

    Amdaris · Chișinău

    User stories and UML for an insurance claims project; coached two distributed Agile teams.

  6. 2012 – 2017

    Business Analyst · Senior Consultant

    Teamnet · State Chancellery of Moldova

    Requirements, testing and rollout of a Human Resource Management system for public organizations.

  7. 2009 – 2011

    Software Engineer

    Academy of Economic Studies of Moldova

    System maintenance and database management.

Contact

Let's talk.

Hiring a Business Analyst or Product Owner, or need help turning a business idea into something a team can build? I'd like to hear about it.